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We do a few things & we do them very well.

Lean Mean Creative Machine

creating impact through high caliber design, web and digital.

Hey there, we're Lean Mean Creative Machine — a creative agency based in Los Angeles, California. We help brands build more trust and authority with their audience using high caliber graphic design, websites and marketing collateral.


Simply put

We believe that great, strategic design will elicit an emotional connection with your audience that drives them to stay engaged and take action with your brand.



Higher Ed



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We do a few things, and we do them very well.

As a lean, agile team, we believe in choosing a few things that we're great at, and doing them exceptionally well.



Logo design
identity system
Custom patterns
Collateral suite
Style guide



Reports & Publications
Event collateral
Signage + wayfinding
Brochures + fliers
Branded communications



UI/UX design
Information architecture
Frontend development
Backend Development
Server Environment



ad creative
Social media graphics
Decks & presentations

The anatomy of a project

What it looks like to partner with us...

We’ve done this for long enough to know that process is everything. With a great process, we can be efficient, effective, and almost guarantee a successful project outcome. We have honed and refined a very specific process over the years that has led to hundreds of successful projects, here’s a brief overview of how it works. 

is everything

our 3 tiered Project Management system 

tier 1: Project overview board

Track your project with a birds eye view using your custom Project Board. See a checklist-style breakdown, step by step, from project kickoff to launch.

Tier 2: Weekly Check-Ins

At our weekly check-in we do three things: A) An overview of what we accomplished this week. B) A breakdown of what will be done next week. C) How we're tracking on our overall progress and project timeline.

tier 3: Day-to-day

Finally, you will be given access to a custom Slack channel where you will have direct access to your team for any day to day communications.

Color of Change

Event collateral // program guide

Normalizing Injustice


Innovate LA

2018 Brand identity // website // collateral


Report Identity // Collateral Design // Marketing

Voting While Black

brand Identity // Collateral Design
Ceo & founder
Screen Shot 2019-11-12 at 10.59.08 PM
Dev & tech ops
Sr Designer
Screen Shot 2020-03-15 at 8.49.21 PM
Sr Engineer
Sr Designer
Marcus K
Project Manager
Step 1


Through a process of surveys and meetings we'll gather all the information we need to have the best understanding of your business and goals.
Step 1
Step 2


Just like a building, a website needs a solid blueprint. Together we'll determine the best way to organize your website and sketch out a rough outline.
Step 2
Step 3


With a solid blueprint in place we'll work together to collect, organize, edit, and create content for each page of the website.
Step 3
Step 4


At the same time we are working on content our team will be creating non-functioning comprehensive layouts showing possible design directions.
Step 4
Step 5


With all the necessary architecture, content, and design elements in hand we'll create the first working version of your website.
Step 5
Step 6


Getting your website "go live" ready will inevitably require several rounds of revisions and polish. Once the website is ready, we'll go through the final launch checklist.
Step 6
Step 7

Training & Warranty

Your site is now live! Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues.
Step 7
Step 8


A website is a living thing, over the months after launch things will shift and change on the internet and this may cause your website to malfunction with minor bugs. We offer ongoing monthly support at a discounted rate to our web clients.
Step 8
Step 1

Business Discovery

Before we do anything else, we need to understand the intricacies of your business. How does it work? What are its core offerings? Who are the target audiences? What are the businesses short term and long term goals? How are you positioned against competitors in your market?
Step 1
Step 2

Brand Exercises

Once we understand the business, it's time to start thinking about the brand. We'll run through a series of "branding exercises" that we've designed to coax out a sense of what you want your brand to convey. This is the fun part!
Step 2
Step 2

Mood Boards

Based on the data gathered in the first two stages, we will present a series of mood boards (examples we've gathered from around the web) that we believe best reflect your preferences while aligning with stated business objectives and audience.
Step 2
Step 4


Now that we've determined your likes/dislike from our mood board samples, we will take all of the information from the first 3 stages and begin our design prototyping. This may include everything from your custom logo to typeface selection, color palette, patterns, icons and more.
Step 4
Step 5


Once we come to an agreed upon design, we will package up and finalize all design assets so that you can have your full new brand in one, easily accessible place.
Step 5
Step 6

Brand Bible

Lastly, we'll put it all together in your brand bible. This is one document that includes everything there is to know about your new visual identity system. Take this document and share it with your employees and everyone who works with your brand to ensure that the brand remains consistent and authoritative over time.
Step 6
Step 8

Collateral Suite

Finally, we'll take your new visual identity system and roll it out through all of your marketing collateral. Business cards, marketing brochures, website designs, social media graphics, email newsletters etc.
Step 8

Meet Our team

What you see is what you get

Unlike bigger agencies, there will be no dishing you off to junior staff once we land the gig. We keep our client roster small and prioritize long term relationships. This means that if we’re taking you on as a client, you are very important to us.

What sets us apart

As a small team, we value quality, not volume. Our business is built on word of mouth and repeat projects, so an unhappy client is absolutely detrimental to our success. In fact, 50% of our clients have been with us since year one.  

What does this mean for you? Simple, we’re going to do everything in our power to make sure you’re happy. No nickle-and-diming for small revisions, no hidden costs, no ignored emails. We’re in it for the long haul and we’ll do everything we can to make sure we have a lasting partnership between our companies.  

Agility and flexibility is one of our greatest assets. Brands come to us when they’re tired of paying for the overhead that accompanies many larger agencies (after all, who do you think is paying for that pool table in their office?) We’re designed to be flexible so you can scale our services up and down as needed. 

There are plenty of agencies out there that can make you a pretty logo or a fancy website. What sets us apart is that our design is rooted in strategy. What are your goals? Who is your customer? What problems are we solving?

Every design decision is informed by the the answer to those questions. That’s why each of our projects begins with a deep dive discovery process. Because our job is not to build you something pretty, but to build you something that drives results.

Are we experts in our field? Absolutely. But so are you. We don’t believe in the “my way or the highway” approach that many agencies are taking these days. After all, nobody knows your business better than you. The real magic happens when we can bring both our expertise to the table in a collaborative partnership.

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