Above all else, this website must enforce the Cerus mission of safeguarding the world’s blood supply. We must do this through our words, our visuals and our architecture.
Build an infrastructure that supports a focus on 2 products (with the ability to scale products). This includes defining a master navigational architecture that accommodates a multi-product solution.
Elevate design to a more modern layout, interface and aesthetic to create more clarity, ease of navigation, and position the brand as forward thinking and industry leading.
Introduce strategically driven structural elements that facilitate user goals. How can we apply design thinking to build creative approaches to our content?
We must build a platform that speaks to both existing and future employees by painting a vivid picture of Cerus’ accomplishments and a roadmap for its future.
Craft a powerful hero section that packs a punch. This is our one and only chance to make a first impression and plant a flag in the ground, setting the tone and vision for the rest of the user’s interaction with our brand. We want a hero section that is strong, clear and very certain of itself. The way to communicate that visually is by clearing out the clutter and leading with a singular, strong statement.
What if we immediately followed our flag planting statement with direct examples of exactly how we are leading the industry and safeguarding the world’s blood supply?
And then, finally, tying it all back to the patient.
Currently the website is divided into a significant number of sub pages.
We’ve done this for long enough to know that process is everything. With a great process, we can be efficient, effective, and almost guarantee a successful project outcome. We have honed and refined a very specific process over the years that has led to hundreds of successful projects, here’s a brief overview of how it works.
our 3 tiered Project Management system
With 10 years in advertising and digital, Shane has overseen the build of over 100 web projects and launched campaigns for the likes of the City of LA, Color of Change and Red Bull.
Jess is a designer based in Los Angeles, working at the intersection of creativity and strategy.
She specializes in brand identity, websites, books, social strategy, content creation, and more. Jess studied at the University of Southern California and fell in love with design when she was an officer of the USC Ski & Snowboard Team and during an internship at Transworld Snowboarding Magazine. After graduation, she moved quickly from junior to mid-level to senior designer, working with local institutions, from Los Angeles Marathon to La Salle High School as well as industry-leading clients, including NASA, Disney, PayPal, NXP, and Google.
With a background in administration and project management, Ayesha’s strengths lie in communication, research, and strategic organization.
Alva is a dedicated coder and product manager who finds joy in defining creative solutions to complex problems.
With a background as a software development team leader, her focus includes analyzing and defining requirements; designing, implementing, testing and delivering desktop, large-scale and mobile/web applications and websites.