What we did

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Client

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Completion

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Liberated Bodies

How to put a human face to a complex story about reproductive justice

How to put a human face to a complex story about reproductive justice

Lean Mean was approached to build a brand identity and microsite for the Liberated Bodies campaign. The campaign work centers around the criminalization of pregnancy with the goal of drawing attention to reproductive injustice and racist health care practices.

The Challenge: To create a meaningful impact with this campaign, we’d need to find a way to bring a human face to the forefront of the story.b

Supplied with compelling research and narrative by the team at Color of Change, we were definitely up for the challenge.

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