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Lean Mean x creative machine
A creative agency for social impact and advocacy-based organizations.
We help you create meaningful impact with your audience by elevating your message through campaign design, branding, reports, microsites and collateral.
Our belief
We believe that great, strategic design will elicit an emotional connection with your audience that drives them to stay engaged and take action with your brand.
What makes us different?
A custom process, tailor-made for NGOs.
We’ve rebuilt the traditional agency blueprint to fit the unique needs of advocacy, activism, and impact organizations. As a result, we’re able to offer solutions that others can’t.
To name few:
We get it, you’re busy.
If you’re like most of our clients, you wear a many hats and already have a million things going on. The last thing you want or need is to oversee yet another project.
That’s why we make sure we get all of the necessary information up-front, so we can ensure seamless project execution without having to bug you with questions or problems. Our process is optimized for efficiency and built to minimize unnecessary hand-holding and friction.
In this industry, we’ve found that speed and efficiency are paramount. Our clients are often on extremely tight deadlines and responding to real world events, in real time. In the past, they would have to sacrifice quality of work and creativity, in exchange for speed. Not anymore.
To meet these needs, we took the traditional processes that most design agencies use, and re-built them from the ground up. Gutting unnecessary steps, re-wiring others, and altogether optimizing for efficiency.
As a result, we’re able to complete projects in days, not months. Don’t believe us? Check out a few websites that we built in 10 days or less. Liberated Bodies, #ChangeMusic, #ChangeFashion, The People’s Response Act, to name a few.
Like many creative agencies, in the past we had a “one price fits all” philosophy. We quickly realized that wouldn’t work very well for the organizations that we wanted to work with. Often, budgets are fixed, so instead to reverse engineer the process and work backwards from the desired budget to craft a solution that works for you.
Now, we believe that there’s always more than one way to skin a cat. As solution-focused design thinkers, we pride ourselves on our ability to craft solutions that can fit a variety of budgets.
There are plenty of agencies out there that can make you a pretty logo or a fancy website. What sets us apart is that our design is rooted in strategy. What are your goals? Who is your customer? What problems are we solving?
Every design decision is informed by the the answer to those questions. That’s why each of our projects begins with a deep dive discovery process. Because our job is not to build you something pretty, but to build you something that drives results.
"Beyond nailing the design, their process and approach to the project just makes my job so much easier. I don't have to hop on a phone call every day for a check-in or stress about whether it's going to get done on time and look great..."
Clarise McCants
— The Movement Alliance
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Hey There!
We're Lean Mean Creative Machine, an agency built to suit the unique needs of impact and advocacy organizations. Here's what we understand about you...
As an advocacy organization, your goal is to inspire your audience to take action so that you can move the needle on the issues that matter to you most. To do that effectively, you need a few things. First, you need to have the ability to communicate complex ideas in a clear and simple way. Second, you need to make sure that your message resonates on an emotional level with your audience. You're not just selling facts, you're telling a story. Third, you need instill a sense of confidence —in both your audience and your partners— that you are capable of getting the job done. That's where we come in. Our goal is to give your campaign's message the greatest possible chance at striking an emotionally resonate chord with your audience.
Tell Black Stories
Billboard
Press & Media
Ad Week
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The Washington Post
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VICE
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Lean Mean Creative Machine